Client: Kearns Coats & Finishes
Project: Logo Brand Creation & Website Design
Platform: WordPress, Adobe Illustrator, Adobe Creative Cloud
Tools: Adobe Creative Cloud, AI, Adobe Photoshop, Elementor, HTML/CSS, ChatGPT
Website:
Objective: Design a professional, user-friendly WordPress website that enhances the online presence of Kearns Coats & Finishes, a Bristol-based painting and decorating business. The website needed to reflect the brand's commitment to precision, reliability, and quality craftsmanship, aligning seamlessly with the established brand identity.
Overview: The Kearns Coats & Finishes website project involved creating an engaging digital experience that showcases the business's services, values, and unique brand story. Building on the previously designed logo and brand identity, the website needed to translate the client’s background as a Royal Navy veteran into a visually compelling and easy-to-navigate online platform.
The site incorporates military-inspired precision, a modern aesthetic, and intuitive navigation to support the client’s mission to deliver top-notch decorating services across Bristol. The website was developed with SEO best practices, helping the brand reach a wider audience.
Key Features:
1. Custom WordPress Website Design:
A fully custom website built with WordPress, leveraging Elementor for flexibility and ease of updates. The design combines a strong navy blue, black, gold, and silver color palette with clean lines to mirror the professionalism and reliability of the brand.
2. User-Friendly Navigation:
The site layout is structured for easy navigation, allowing visitors to quickly explore services, view project galleries, and contact the business. Button-based toggles reveal different service sections, styled in the brand’s colors to ensure a seamless user experience.
3. Service Pages and Visual Galleries:
Dedicated service pages offer detailed information on Kearns Coats & Finishes’ offerings, from interior painting to wallpapering and exterior decorating. Each page includes high-quality images of past projects, emphasizing the brand’s focus on detail and quality.
4. Client Testimonials and Project Case Studies:
The website features case studies with photos and testimonials from satisfied clients, reinforcing the trustworthiness and quality of service Kearns Coats & Finishes provides. Each case study highlights the brand’s dedication to achieving client satisfaction with every project.
5. SEO Optimisation:
The site was built with SEO in mind, using keywords relevant to painting, decorating, and Bristol-area services. Optimised headings, meta descriptions, and image alt tags enhance search engine visibility, helping the brand reach local customers effectively.
6. Mobile-Responsive Design:
The website is fully responsive, ensuring a seamless experience across all devices. This adaptability strengthens the brand’s professional image and accessibility for users on mobile phones and tablets.
7. Contact and Lead Generation Tools:
A clear call-to-action and contact form are strategically placed to encourage client inquiries. The site includes Google Maps integration to show service areas, making it easier for potential clients to connect.
Logo/ Brand:
Objective: Create a bold and professional logo and brand identity for Kearns Coats & Finishes, a Bristol-based painting and decorating business, reflecting their commitment to precision, reliability, and quality craftsmanship.
Overview: The Kearns Coats & Finishes project involved designing a distinct brand identity that conveys professionalism, military precision, and a commitment to high-quality service. The logo needed to embody the client’s background as a Royal Navy veteran, translating their values into a memorable visual representation that resonates with local clients.
Key Features:
Custom Logo Design: A sophisticated gold-on-black design, featuring a paintbrush encircled by intricate Viking-inspired detailing, symbolizing both craftsmanship and strength. This design reflects Kearns Coats’ commitment to quality and reliability.
Brand Identity: The logo’s colour palette and strong design elements are consistently applied across marketing materials, establishing a cohesive and recognisable brand presence.
Visual Impact: The bold logo balances classic and modern design, highlighting the brand's dedication to excellence and military-inspired precision.
Delivered on time, the Kearns Coats & Finishes website effectively captures the business’s essence through a sophisticated online presence. The gold-on-black motif from the logo is carried throughout the site, reinforcing brand cohesion and elegance. The intuitive, professional layout, combined with high-quality visuals, positions Kearns Coats & Finishes as a top choice for decorating services in Bristol.
This website, together with the cohesive brand identity, serves as a powerful tool for Kearns Coats & Finishes to expand their reach, build customer trust, and stand out in a competitive market.
Also delivered on schedule, the Kearns Coats & Finishes branding effectively captures the essence of the business through a strong and memorable logo. The gold-on-black motif adds a touch of elegance while embodying the reliability and high standards the brand represents. This consistent visual identity strengthens the brand’s market presence, creating a solid foundation for ongoing marketing and customer recognition.This project demonstrates how a carefully crafted logo can bring a brand’s values to life, setting it apart in a competitive market.
