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Logo Design

April 2024
Portfolio

The Brief

The Schmoo, known for its handcrafted bath bombs and unique home and body fragrances, sought to revitalise its brand with a logo that reflects the quality and creativity of its products. The original logo was fundamental and lacked the vibrancy and allure of their offerings. The challenge was to infuse the spirit of The Schmoo's handmade products into a visual identity that would be memorable, scalable, and reflective of their artisanal ethos.

Before

After

The Result

The newly designed logo is a departure from the ordinary, embracing a swirl of colours and forms that evoke the sensory experience of The Schmoo’s products. This design symbolises the fusion of natural ingredients and the burst of fragrance that each product releases. The logo’s fluid, organic shapes capture the essence of indulgence and relaxation that The Schmoo provides to its customers.The chosen colour palette is rich and evocative, suggesting a variety of scents and emotions tied to their use. Each hue transitions smoothly to the next, like the seamless blend of fragrances that characterise The Schmoo's bath bombs and fragrances. The design maintains simplicity in complexity, ensuring it stands out on digital platforms, packaging, and marketing materials, enhancing brand recognition.Through this redesign, The Schmoo now possesses a logo that is not just an identifier but an integral part of its brand story. It beckons customers into a world of aromatic bliss and is as delightful and engaging as the products themselves.

The Review

5 Stars Review

"Reedy has created a brand new logo for me. He has really captured the mood of The Schmoo as the business grows. It's received great feedback from customers and friends. His ideas have really shaped the way the website functions. So very glad I chose Reedy as my web designer."