Reedy's Web Designs was tasked to create an evocative visual experience that transforms the interior of London's black cabs into a canvas of honour. The aim was to have these visuals continually on display, saluting the commitment of the UK's veterans, police, and fire service communities. The brief required sensitivity and respect to resonate with passengers, encouraging appreciation and support for the people who serve our country both domestic and overseas.
This campaign offers a constant tribute to service and sacrifice through a series of compelling images that grace the fold-away seats of London taxis, visible to every passenger who enters. The Resolute Defender: The image beneath the first seat, a soldier conveys the fortitude and resolve of the armed forces, reflecting on the noble path of duty and the personal toll of service. The Watchful Peacekeeper: On the second seat a police officer in a moment of contemplation, a silent nod to the daily vigil of the men and women in blue who ensure the city's safety. The Valiant Fire Guardian: The final seat bears the image of a firefighter, representative of the fearlessness and heroism that define the fire service's role in safeguarding our communities.This visually striking campaign brings the stories of these guardians into the everyday lives of Londoners, fostering a connection and inspiring gratitude without the need for active engagement. As passengers embark and disembark, these seats offer a reminder of the bravery that surrounds them daily, but also allows individuals who have served and sacrificed or struggled a means to find the support they need through SAW UK.
"Veteran owned business with impeccably high standards and quality of service.Save A Warrior UK is proud to use Reedy's Web Designs."
